Facebook Introduces Views to Simplify Content Distribution Metrics

November 19, 2024

Originally posted by Facebook Creators - Author Unknown.

Views will now be the primary metric on Facebook for reels, videos, posts and stories. Here’s what you need to know.

Creators will now have a single distribution metric for all content types that’s calculated the same way across Facebook and Instagram. The new metric – called Views – tells you the number of times a reel or video was played or the number of times photo or text posts were on screen, and aligns with Instagram’s recently updated metrics.

Views streamlines the various unique content distribution metrics into one, helping you understand how well your content is resonating regardless of format or Meta platform. Views also capture when people look at your content multiple times, telling you more about how interesting or entertaining it is.

What are Views?

On reels and videos, Plays will now be called Views. How Views are calculated will not change, so you should not see any meaningful changes to this metric other than the new name. As part of this update, we’re removing the separate replays metric.

For Stories, photo or text posts, Views will replace Impressions. For these non-video formats, Views are calculated as the number of times they appear on a person’s screen, including repeat views. So for example, a person viewing a photo three separate times in the same day would count as three Views for that photo instead of one Impression. This means you may notice your Views are higher than your previous impression counts.

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UNICO 20°87°

UNICO 20°87° on the Riviera Maya. Gorgeous morning in Playa del Carmen just south of Cancun, Mexico. Photo © copyright by Greg Ghia.